Ok, a little corny coming from someone who sells digital media downloads, and I think I have already done this, but.....
Holy cupcakes, I LOVE instant download pdf patterns. I bought the newest issue of Knitscene this week, plus another pattern or two all as downloads. I can't even believe how much I love being able to see that Knitscene is out, and immediately having it on my ipad.
Do you guys get the same feeling? I can't even describe to you how awesome it is that I had yarn lying around, found a pattern for exactly that yarn, downloaded it, and got started on it immediately. I guess I am just that instant gratification.
Oh well. I guess I am in the right line of work!